A boutique honey harvesting business in the north of New Zealand, Maori Honey specialise in selling high quality, limited quantity Manuka & native honey for export markets such as China and Japan.
3 core honey products- Night, Late Harvest and Ngahere (Native honey) with seasonal "vintages" under each.
Volume, seasonal quality and thus price fluctuations would need to be managed both with automation and customisation across vintages.
At premium price points, a strong visual design is needed to convey a brand position of exclusivity.
Moody and minimal, capturing the mystical setting of the Manuka bushland in New Zealand's far north.
Identifying the stand-out USP of Maori Honey's offering- the night vs day harvested honey, we designed a user experience to match. The website identifies the time of day of the visitor's device and serves up a night or day theme to match.
In a more tactical design sense, the physical jar is the site-wide centrepiece object around which the muted environmental imagery is wrapped.
A lean, simple content management system, responsive hand coded front-end and a custom e-commerce database structure.
After a single discovery meeting with the client we quickly established a site architecture which allowed each core product to exist as an individual identity and "micro-site" within the store.
This enabled not only targeted, direct linking from external marketing but also provides a mechanism for grouping the seasonal vintages of each variety in a logical format.
Adding a quantity unit stock for each vintage then enabled automatic "sold out" messaging - not only protecting the client from out of stock orders but also reinforcing the products' scarcity.
Live date: 2016. Status: Active