Listed.co.nz is the brainchild of Ryan Rankin-Hirst. Frustrated with the traditional real estate industry's method of keeping buying and seller apart during the sales process, he got togther with Pixlbox to use technology to manage a more personal, real-time interaction between parties.
An ever evolving project, listed.co.nz boasts 1000s of users- all whom have access to an increasing range of helpful tools and services through the website.
Build a tool to facilitate sellers listing their property for sale, book / host their own open homes and take enquiries from buyers.
Integrate the listings with the likes of TradeMe, merchant services and allow complete self-management of these by sellers.
Create a visual identity for the service, together with theming and logo mark.
Building an entire buyer seller ecosystem from scratch required clear specifications, attention to detail and clear, regular communication with the remote client.
An illustrative example of our extendable development environment, this project evolved from concept to MVP (Minimum Via Product) to an extensive system with additional fuctionality added since going live.
A key concept was providing clear buyers and sellers tools within a single control panel for all logged in users. By having users exist as an single entity within the system, they have the ability to be buyers, sellers or even both at the same time.
As well as delivering a creative component for the service, we knew we'd have to design for two user experiences. Allowing users coming from different ends of the property sales spectrum to successfully use the website.
The public aspect of the site was designed with key navigation for each type of user. Populating relevant content into each funnel allowed the interface to remain clean and simple. The more complex functionality is located behind a user login and where possible we designed these with clear step-based UX.
We designed a two-colour theme palette based on color theory- green representing growth, new beginnings and calming. Grey as a constrasting tone for modernity and conservative, to convey trust and security.
Combined with a modern, legible typeface we also constructed a minimal, distinctive icon merging the app-icon with a roofline - tech meets property!
Live date: 2017. Status: Active