Reducing 'Order Friction' for Your Customers
04 March, 2026
Still relying on phone tag and messy spreadsheets to get orders over the line? In the B2B world, ‘Order Friction’ is the silent sales killer you probably didn’t know you had. We’re breaking down why the "No. 8 Wire" approach to admin might be holding your business back—and how a smoother, B2C-style experience can keep your customers coming back for more.


